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Forget Simon, Baggu Says: ‘Do The Right Thing’. We Obediently Comply.
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In 2007, Emily Sugihara and her mama, Joan, founded Baggu in San Francisco. The Mother-Daughter duo wanted basic, fashionable, reusable bags to tote their everyday objects. At that time, the world hadn't yet realised the full catastrophic scale of environmental dire that the planet was facing, and there wasn't anything fashionable and on the market: so they created Baggu. Let’s rifle back through the archives … In 1965 the plastic shopping bag was invented by a Swedish company. The slogan was “The Sack of the Future is Here Today.” Deadpan face emoji. No joke. By 1979, eighty percent of the...