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The Question Living Rent-Free in Everyone’s Mind: “What is the Most Popular Greeting Card?”

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The Question Living Rent-Free in Everyone’s Mind:  “What is the Most Popular Greeting Card?”

I’m here to open the gates and set you free from this dizzying existential burden.   Let’s line up the usual suspects: Birthday, Valentine's Day, Christmas, Engagement, Wedding. Thank You. All are worthy candidates. But how did it all begin? Before diving into this deep pool of inquiry, rest assured that our greeting cards here at Pulp will cover you for every season, reason, person, and animal.  Now, relax and reflect on two ancient civilisations: China and Egypt. The Chinese wanted to send goodwill to their family and friends on the arrival of the Lunar New Year. Legend has it...

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Mum is the word. The best word.

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Mum is the word. The best word.

Ever heard of Anna Jarvis? She is basically the mother of Mother’s Day. An activist who cared for soldiers in the aftermath of the American civil war, she organised women’s groups to promote friendship and health. In 1870, alongside another peace promoter and suffragette, Julia Ward Howe, Jarvis lobbied for a "Mother's Day For Peace" where mothers would ask that their husbands and sons were no longer killed in wars. It called upon mothers of all nationalities to unite to promote the "amicable settlement of international questions, the great and general interests of peace”. Forty years later, in 1907, ‘Mother’s...

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Rediscovering a love for letter writing with Pulp.

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Rediscovering a love for letter writing with Pulp.

Do you remember when sending a text was a rare -but exciting- option for communicating with friends and family? If not, just imagine having to plan meetings in advance, requiring a plastic card to phone your bestie overseas (no video, fyi), waiting for someone at Town Hall steps (hint: they might not even turn up), and being unable to instantly inform people you hardly know what you just ate for breakfast…No live mukbangs… what?!   Well, this all sounds grim. But let me assure you; there were definitely pros to the analogue way of life. And the best thing is that...

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